Choice Privileges Rewards Program Guide
Whether you are a business or leisure traveller, the Choice Privileges® rewards program is an easy way to earn reward nights and other perks. Plus, in early 2026, there will be updates to help members get more rewards, more often. More travellers are discovering the value Choice Privileges offers. Here’s what you should know.
Overview of Choice Privileges
Choice Privileges is the rewards program of Choice Hotels, which has 7,500+ hotels worldwide in 45 countries. Over 350 of those hotels are here in Canada, offering travellers a mix of upscale, midscale, economy, and extended-stay options. Popular brands include Comfort™, Quality®, Radisson®, and the Ascend Hotel Collection®, giving you plenty of options to suit your travel needs best.
On top of the large selection, one of Choice Hotels’ biggest draws is its best price available online guarantee. If you can find a better price elsewhere, not only will they match it, but they will also provide you with a $50 CAD reward card (Conditions apply).
Membership is completely free, and you can sign up on the website or through the mobile app. The latter conveniently lets you search and find hotels, manage your bookings, and redeem your Choice Privileges rewards.
Key Features of the Program
As a Choice Privileges rewards member, you’ll earn up to 10 points per $1 USD spent on guest room charges on qualifying stays. Rewards are best used toward future stays, but you can also use your points for gift cards, airline miles, or redeem them for unique experiences.
Being a member will also unlock member-only rates, personalized perks, exclusive deals, and more as you earn rewards and reach higher tiers.
Membership Tiers Explained
Coming in 2026, there will be five membership tiers, including the new Titanium tier, the program’s most exclusive. To earn status, you’ll need the following stays:
- Member: Where all new members start.
- Gold: After 5 nights or 10k credits
- Platinum: 15 nights or 30k credits
- Diamond: 35 nights or 70k credits
- Titanium (new): 55 nights or 110k credits
As you can see, it does not take long to get status with some incredible benefits:
After just five nights, you already get some great perks such as a higher earning rate, early check-in and late check-out, room upgrades, and more.
Once you hit Diamond status at 35 nights, breakfast is included for you and a guest, and you get guaranteed room availability.
For those who make it to Titanium, you unlock the ability to book up to seven nights on a single stay for half the points.
2026 Changes to Note
If you are already a Choice Privileges rewards member, some of these sections may appear new or a little different from what you know. These are the new updates that will add even more value to your membership.
- Faster paths to status: Members now require fewer nights to enjoy room upgrades and perks like Elite welcome gifts and preferred parking.
- Rewards every five nights: Members will gain milestone rewards, such as bonus points and gift cards, for every five qualifying nights between status tiers.
- Return and earn: Members will be awarded 1,000 bonus points after their 2nd and 3rd qualifying stays each year.
- Points never expire for Elite status holders: Plus, status benefit ensures that Elite status is never lost all at once if travel frequency drops.
- Transfer Points: Members can transfer points to friends and family as needed.
What if I’m already a member?
If you are already a member, you are all set. Everything will carry over automatically to the new program. If you have already earned Elite status, you’ll continue to enjoy those benefits and the new ones being added.
If you are not a member, it’s a great time to join now.
Eligible Hotel Brands
The Choice Privileges rewards program allows members to book at thousands of hotels worldwide and hundreds in Canada.
Here’s a list of hotels and the tier they fall into:
- Travel with more
- Cambria Hotels
- Radisson
- Ascend Collection Hotels
- Radisson BLU
- Radisson Individuals
- RED Radisson
- Park Plaza by Radisson
- Radisson Collection
- Travel and relax
- Comfort
- Country Inn & Suites by Radisson
- Sleep Inn
- Quality Inn
- Clarion
- Clarion Pointe
- Radisson Inn & Suites
- Travel simply
- Park Inn by Radisson
- Econo Lodge
- Rodeway Inn
- Travel longer
- Everhome Suites
- MainStay Suites
- Suburban Studios
Earning Choice Privileges Points
Earning Choice Privileges points is easy. Members will earn up to points per $1USD spent on eligible and participating hotels.
Currently, there is no Choice Privileges credit card in Canada, nor are there any Canadian loyalty programs where you can transfer your points to Choice Privileges.
Best Way to Use Choice Privileges Points
When redeeming, members can use their points towards future stays, gift cards, or transfer them to various airline programs. All of this can be done easily through the Choice Hotels website or mobile app, though the value depends on the redemption.
Redeeming for future stays
Redeeming for future stays is, traditionally, the best value for your rewards. Redemptions start at just 6,000 points and can be used towards unique getaways and luxury stays at partner brands.
Here are some examples for your reference:
To calculate the cost per point (CPP) of any redemption, you’d use the following formula:
(cash price X 100) / points required = CPP
That means the Radisson Blu gives you a CPP of .61, while the Quality Inn comes in at .60. In this scenario, the value of the redemptions is similar.
Note that there is no set value for your points. This formula is a quick way to determine the value of your points and is useful when comparing properties. It’s also worth noting that, because hotel prices and points redemptions use dynamic pricing, your CPP value will change.
Now let’s look at the same dates in New York.
Before diving into the CPP, it’s worth noting that when I ran the search, there was a sale on the hotels, which naturally reduced the CPP. Additionally, the prices listed are in USD, whereas the Toronto hotels were in CAD.
To get a property value, we must convert the USD prices to CAD, which gives us a nightly rate of $194 for the Cambria and $178 for the Mayfair. The CPP ends up being .41 and .40, respectively.
That’s not great for redemptions, but it’s an incredible cash price. Choice is also re-introducing the popular Radisson Hotels Americas redemption tool that allows members to book rewards nights starting at 6000 points–down from the previous minimum of 8,000.
Redeeming for gift cards
Another option is to use your rewards towards gift cards. The Choice Privileges program offers gift cards to dozens of retail and restaurant merchants across Canada.
As you can see, you can redeem 8,000 points for a $25 gift card. That’s a CPP of .31. In most cases, you’ll likely get better value redeeming your points for a future stay over gift cards.
Transferring to miles
Finally, if you are someone who flies regularly, consider transferring your Choice Privileges reward to miles. Choice Privileges partners with 15 different airline rewards programs. Here’s a breakdown of the value for each partner.
- Aeroplan: Starting at 5,000 Choice Privileges points for 1,000 Aeroplan miles
- Aer Lingus: Starting at 5,000 Choice Privileges points for 1,000 Avios
- Aero Mexico: Starting at 5,000 Choice Privileges points for 1,000 Aero Mexico Rewards
- Alaska/Hawaiian Airlines: Starting at 5,000 Choice Privileges points for 1,000 Atmos Rewards
- Avianca: Starting at 5,000 Choice Privileges points for 1,000 LifeMiles
- British Airways: Starting at 5,000 Choice Privileges points for 1,000 Avios
- Flying Blue: Starting at 5,000 Choice Privileges points for 1,000 Flying Blue Miles
- Iberia: Starting at 5,000 Choice Privileges points for 1,000 Avios
- Saudia: Starting at 5,000 Choice Privileges points for 1,000 ALFursan miles
- Turkish Airlines: Starting at 5,000 Choice Privileges points for 1,000 Smiles & Miles
- United: Starting at 5,000 Choice Privileges points for 1,000 MileagePlus miles
- LATAM: Starting at 5,000 Choice Privileges points for 1,000 LATAM Pass miles
- Qantas: Starting at 2,000 Choice Privileges points for 800 Frequent Flyer points
- Southwest: Starting at 6,000 Choice Privileges points for 1,800 Rapid Rewards points
- Velocity: Starting at 2,000 points for 800 frequent flyer points
Note: Later in 2026, members will also be able to transfer their points to friends and family members. Keep an eye out for these updates.
Final Thoughts
The Choice Privileges rewards program has undergone some exciting updates. With more Canadians choosing to explore their own backyard, these new perks deliver exceptional value for both business and leisure travellers, making every trip more rewarding. Not a member yet? Now’s the perfect time to join. Sign up today and start enjoying the benefits.
