Grocery Stores That Price Match in Canada

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For many of us, monthly expenses such as groceries, utilities, rent or mortgage payments, car insurance, and more can quickly add up. Therefore, we are always eager to budget and save where we can.

One of the best ways to save money on a monthly or weekly basis is by shopping for your groceries at stores that price match. Price matching is a practice where retailers will reduce their price to match or even beat the price of the same product offered at a competing store. Check out my guide on how to price match in Canada.

While stores differ slightly in their policies for this, price matching as a customer is often as simple as having proof of a competitor’s advertisement via a printed or digital flyer and presenting it to the store associate. Here’s a list of major Canadian grocery stores that offer price matching, as well as their policies and limitations below.

Real Canadian Superstore

Store locations: BC, MB, ON, SK, YT

Real Canadian Superstore’s price match policy is “show the lower advertised price on an identical item and they will match it.” Note that in New Brunswick and Nova Scotia, this grocery store is known as Atlantic Superstore, but they do not price match. Note that you can save even more if you’re a PC Insiders member.

Limitations – Price matching does not apply to ‘multi-buys’ (e.g. 2 for $4), ‘spend x get y free’, clearance, discounts obtained through loyalty programs, or offers related to third party operations (post office, gas bar, dry cleaners, etc.).

No Frills

Store locations: All provinces except QC

No Frills price match policy (aka “Won’t Be Beat”) applies “if a major supermarket competitor within the store’s geographical trade area offers a lower price on any item that they carry in their store, simply show them an advertisement or receipt and they will sell you that item at the same price”.

Limitations – No Frills does not price-match from all local competitors. They usually have a set list of stores that they will price match which differs per store.

FreshCo

Store locations: ON, MB, BC

FreshCo’s price match policy is “if a major supermarket competitor within your local store’s geographic trade area offers a lower price on any item that they carry in their store, simply show them their price in their flyer/ad (current) or on their receipt (within 14 days of purchase) and they will sell you that item for 1¢ less.”

Limitations – Price matching does not apply to prescriptions or gift cards. The following are excluded: ‘spend x get x’ clearance sales, and ‘free’ promotions and discounts obtained through loyalty or other preferred customer programs. Price matching does not apply to competition misprints or withdrawn or corrected advertisements. FreshCo reserves the right to verify competitor prices and to limit quantities to 2 identical products/flavours.

Additionally, they don’t price match from all local stores. They price match only select “major supermarket competitors”.

Giant Tiger/Tegre Géant

Store locations: All provinces except BC and NL

Giant Tiger’s price match policy is that they will beat the advertised price of any competitor. If you happen to find a local competitor offering a lower price on any identical item they carry in-store, simply show them their current flyer and they will sell you that item for 1¢ less than their price.

Limitations – Note that price matching is not applicable to clearance sales, percentage discounts, rebates, combination promotions (e.g. Buy 2, Get 1 Free), private label products, online offers, preferred customer discounts or random discounts (Scratch and Save events), or to competitor misprints, withdrawn or corrected advertisements.

Save on Foods

Store locations: AB, BC, MB, SK, YT

Save on Foods’ price match policy is “if a competitor within their geographical trade area currently offers a lower advertised price than their current in-store price on any identical grocery item (brand, size, etc.) they will match the competitor’s price.”

Limitations – The price match policy excludes mandatory ‘multi-buys’ (e.g. $1.69 each when you buy 3), ‘spend x get y free’, percentage discounts, and discounts obtained through loyalty programs. Additionally, price match is not valid for online shopping purchases.

Maxi

Store locations: QC only

Maxi’s price match policy is if a major supermarket competitor located in Quebec offers a lower price on any item they carry, they will match it.

Limitations – Price matching is limited to 4 units per item.

How to price match

Price matching is easier than you think since all you need to show is the competing grocery store’s flyer for the item you want to price match. Some people will bring in a physical flyer, but it’s easier to use an app such as Reebee since all the flyers are digital.

As you’ve noted above, grocery stores typically only price match specific stores nearby, so you can’t just try to price match anything. While at the store, only some lanes will price match. Generally speaking, price matching is not allowed in the express lanes.

It’s worth mentioning that Walmart no longer price matches, but they still accept coupons. Also, Amazon does not have any price match guarantees.

Why price matching is worth it

Price matching is a simple way for consumers to reduce the money spent on groceries and other more costly items such as electronics or furniture. Stores offer price matching to keep their promise to customers of “lowest prices around” and to sustain brand loyalty among their communities of shoppers. While price matching may seem intimidating at first, retailers welcome this practice and you can save a significant amount of money over time.

The actual process of price matching is easy. Just show a competing store’s flyer (physical or digital), and the grocery store you’re at will match it if you meet their guidelines. Keep in mind that some stores have specific lines where you can’t price match e.g. express lanes or self-checkout. You also likely won’t be able to price if you’re doing an online grocery order which includes click and collect.

Scanner Price Accuracy Code

Another thing to be aware of when shopping is the Scanner Price Accuracy Code. This was implemented in many Canadian stores in 2002 as a way to eliminate discrepancies between product barcodes and the registered price. This Code applies to all scanned merchandise sold in all participating stores with a Universal Product Code (UPC), bar code, and Price Look-Up (PLU).

While you are checking out your groceries, you can monitor the prices that appear for scanned items. According to the Retail Council of Canada, if you notice that an item scans incorrectly and you notify the cashier, the employee should follow the store’s procedures in resolving the issue. If the item is applicable for the code, you should either be given $10 off the displayed price. If the item is under $10, it should be given to the customer for free.

Final thoughts

Shopping at grocery stores that price match in Canada is an easy way to save money without much effort. If you’re looking for more ways to save, consider using one of the best cash back credit cards. Alternatively, if you shop at Superstore, make sure you join PC Optimum or consider joining PC Insiders since you can earn more points, which means big savings later. If you’re thinking about price matching on Black Friday, check out this guide.

About Barry Choi

Barry Choi is a Toronto-based personal finance and travel expert who frequently makes media appearances. His blog Money We Have is one of Canada’s most trusted sources when it comes to money and travel. You can find him on Twitter:@barrychoi

18 Comments

  1. John on August 3, 2020 at 9:41 PM

    I find it a hassle for more than 1 or 2 items especially if you are in a lineup and using a cellphone to price compare.

    • Fernando on June 5, 2023 at 6:09 PM

      Flip app is most likely the most popular

  2. Tim on August 8, 2020 at 4:35 PM

    I find a store that just “price matches” is not doing justice to the consumer. If you are not lucky enough to see the item at another store for a lower price they will charge you their price. I find that very dishonest.
    Sore should not not only “price match”, they should give you an additional say, 10% off the price. Off the price, not off the difference in price!
    I go back,if it is a big enough item, to the original store that had the lowest price and buy from them.

    • Barry.Choi on August 8, 2020 at 4:54 PM

      Tim,

      Every store has different sales so I think grocery stores that price match are awesome.

  3. Double B on August 8, 2020 at 6:23 PM

    Atlantic Superstore currently does not price match.

    • Barry.Choi on August 8, 2020 at 8:10 PM

      Double B,

      Thanks for flagging that, I’ve updated the post.

    • N Smith on May 3, 2023 at 12:53 PM

      Given the price of food and profits for the company ALL SUPERSTORES SHOULD BE PRICE MATCHING. This is the only ethical thing to do to honour customers and I believe this would be in keeping with the company values. Please implement this opportunity.

  4. Jerri on August 10, 2020 at 3:57 PM

    Are all No Frills supposed to price match? My local one stopped doing this a while ago so I thought they all did….is it dependent on the store location?

    • Barry.Choi on August 10, 2020 at 8:18 PM

      Jerri,

      No mention of their price matching policy being store specific. There are some departments that don’t count though.

      https://www.nofrills.ca/wont-be-beat

  5. Sam on August 16, 2020 at 5:05 PM

    Curious as to what helpful apps people are using to help them do price matching? As I’m not the most tech savvy person, any suggestions/recommendations would be appreciated!

    • Barry.Choi on August 16, 2020 at 6:55 PM

      Sam,

      I use Reebee. You can set your favourite grocery stores and just tap items to create a shopping list so it’s quite easy to use.

    • Ana Bjermeland on September 19, 2020 at 3:50 PM

      I live in Ontario and use websaver.ca from my laptop and Flipp from my mobile

  6. B Belding on September 19, 2020 at 6:30 PM

    Walmart is ceasing their price-match program effective October the 15th, 2020.

  7. Dorri on April 1, 2021 at 8:44 PM

    Wal-mart doesn’t have the lowest price to begin with, so I will just shop elsewhere where they do price match? They are doing away with a lot of things without thought for their customers?

  8. Tracy on June 25, 2022 at 9:12 AM

    Stores seem to be able to
    Not ‘participate’ in the Scanning Code of Practice, is this true?

    • Spanky on July 5, 2022 at 3:31 AM

      I can confirm my local store doesn’t and lies about having to have a manager present when none are available and the RC doesn’t investigate complaints.

  9. keith on November 27, 2022 at 5:52 AM

    Is anyone aware of a “price protection”policy at RCSS. i.e. the Lindor boxes I bought on sale are now even cheaper. Cheers

  10. Robert morgan on November 30, 2022 at 4:09 PM

    lol
    “MT”
    neat province, Did Montanna get annexed by Canada?
    perhaps you don’t live in Canada, and meant MB?

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